Define the engagement
Campaign strategy.
Email copy.
Automation flows.
Segmentation.
List hygiene.
Testing.
Reporting.
Platform implementation.
Clarify access and ownership
Keep primary control of the email platform, sending domain and customer data under the business.
Ask how performance will be evaluated
Open rates alone rarely tell the whole story. Relevant metrics may include clicks, replies, conversions and revenue depending on the program.
Email marketing is a system of messages, timing and audience decisions.One strong email cannot compensate for a broken lifecycle.
Define compliance responsibility
The buyer and freelancer should understand who manages consent, list practices and applicable messaging requirements.