Define the format
Articles.
Newsletters.
Books.
Speeches.
Social posts.
Thought leadership.
Scripts.
Give the writer source material
Interviews, notes, recordings and previous writing can help the ghostwriter reproduce ideas and voice accurately.
Clarify attribution and ownership
Ghostwriting arrangements should make clear who is credited and who owns the finished work.
A ghostwriter is not supposed to invent your expertise.The strongest work usually comes from extracting and organizing ideas that genuinely belong to the named author.
Use a voice calibration stage
A short initial piece can help both sides align on tone before committing to a larger body of work.