Define what the logo must do
Explain the business, audience, positioning and where the identity will actually appear.
Ask what is included
Number of initial concepts.
Revision rounds.
Primary logo.
Alternate lockups.
Color variations.
Vector source files.
Usage guidance.
Review identity work, not isolated images
Look for evidence that the designer can build coherent marks and make choices appropriate to different brands.
A logo project is a decision process, not a drawing contest.Evaluate the designer's reasoning as well as the final images.
Confirm ownership and source files
Make rights, editable files and third-party asset use explicit before completion.