Do not hire from the headline alone
A polished profile, impressive title or strong pitch is not enough evidence by itself. Review relevant work and ask specific questions.
Do not leave scope in your head
If the deliverables, revisions and handoff only exist as assumptions, expect disagreement later.
Do not expose the full budget unnecessarily
Large projects should usually create evidence before the buyer takes maximum financial risk.
Do not give uncontrolled account access
Use appropriate permissions and keep ownership of critical business accounts clear.
Do not change the target casually
Buyers create project failure too. Repeatedly changing direction while expecting the original budget and deadline to remain fixed is a scope problem.
Do not skip the handoff conversation
Files, credentials, documentation and ownership should be discussed before the end of the project.