Define the animation type
2D animation.
3D animation.
Character animation.
Explainer animation.
Logo animation.
Product animation.
Frame-by-frame work.
Provide timing and references
Length alone does not determine workload. Style, number of scenes, character complexity and revision depth also matter.
Clarify production responsibilities
Determine who handles storyboard, illustration, voiceover, sound and final editing.
Ten seconds of animation can contain a large amount of production work.Evaluate complexity, not runtime alone.
Define delivery formats
Specify resolution, aspect ratio, transparency, editable project files and any platform-specific exports.