Define the motion deliverables
Logo animation.
Typography.
Interface motion.
Social assets.
Explainer graphics.
Title sequences.
Transitions.
Product visuals.
Provide visual references
Tempo, movement, texture and style can be difficult to describe with words alone. References help establish direction.
Clarify supplied assets
Determine whether the buyer provides finished design files or whether the motion designer must create visual assets as well.
Motion design begins before anything moves.The quality of the underlying visual system affects the animation.
Specify technical delivery
Define duration, resolution, frame rate, aspect ratios, transparency and editable project-file requirements.